Are you tired of figuring out ways to generate leads?
Lead generation is not easy! It requires a lot of effort and adjustments. Most marketers say that lead generation is their number one priority but that’s also the most difficult challenge for them.
The easiest way to generate leads is by optimizing your website for lead generation. That’s basically a no-brainer! But unfortunately, not as simple as adding a “Click here” button on your homepage and waiting for leads to pour in. A more strategic approach is required here.
To understand the whole process of optimizing a website for lead generation, we’ll first need to understand the basics of lead generation.
In this blog, we’ll talk specifically about lead generation and how you can develop a lead generation website that delivers leads right to your inbox 24/7.
What Is Lead Generation?
Lead generation is the process of attracting prospects to your business and converting them into customers.
This process is helpful for all kinds of businesses regardless of the business size.
Lead generation falls in the second stage of marketing methodology. It occurs after you’ve attracted a prospect and are ready to convert him or her into a lead for your sales team. Generating leads is a fundamental point in a prospect’s journey to becoming a satisfied customer.
Why Is Lead Generation Website Important For Your Business?
There’s no denial in the fact that a business needs qualified leads to succeed. If a business doesn’t have leads, it is obvious that the business will lack sales. A lead generation website’s goal is to turn prospects into customers.
A lead generation website not only informs people about your brand and what you’re offering but also with the help of multiple CTAs, it encourages visitors to submit their information. With this information, you can build your email list and get them into your sales funnel.
You must know that the customers are fickle and you can’t count on their instincts. You need to have strategies to attract the types of consumers you wish to have.
A business needs lead generation to
- Generate continuous sales
- Compete in the market
Let’s discuss this using an example. If you have to sell a product and your target audience is people over 50 years of age, you can’t have an ad campaign targeting 18-25-year-olds.
Steps To Build A Lead Generation Website
To build a killer lead generation website, you must follow the below-mentioned steps:
1. Understand who your customers are
You must understand your customers better than they know themselves. When you understand them, you will know their needs and the ways to satisfy their needs.
2. Understand your product and its unique selling proposition
Your lead gen website should never simply sell the product. It should state why your product is beneficial and significant. You have to understand what you’re selling so that it reflects on your website.
3. Include all the things customers want to see in a lead gen website
The things your lead gen website must have are a logo, lead magnet, an attractive message, pictures of the founder and the team, pictures of your work, testimonials, features, and case studies.
4. Write to attract your prospects
Copywriting means salesmanship. Your website’s content persuades your customer to take action. Your content should encourage the customer to make a purchase decision, it should be engaging and attractive.
5. Your lead gen website layout should be conversion-focused
You should understand your prospects’ desires and have everything on the website that the customers want to see. Your website layout should encourage the prospects to become a customer.
6. You should be bold with your branding
You should not shy away from keeping a unique color and font for your brand. You must make your brand exclusive, it should draw the attention of your target audience.
Your brand’s look should create a sense of feeling. You should create this sort of feeling when customers interact with your brand. This should be visible on your website too.
7. Check your lead gen website on a mobile device too
You should always check your lead gen website’s look on mobile too. A killer lead-gen website must do well on all devices and all browsers. You must build your website in such a way that it’s adaptive to your customer’s phones, computers, and whichever device they want to use.
Tips To Build The Best Lead Generation Website
Below are some of the best tips you can follow to build a great lead-generation website:
1. Have Multiple Lead Magnets On Your Website
A lead magnet is something that you offer to a potential customer for free in exchange for their email address. A lead magnet can be an ebook, a video course, or a discount coupon.
Your lead magnets should provide an effective solution to a problem that the prospects are facing. You must understand that people are not going to give you their email addresses unless you offer them something valuable.
2. Include an Opt-In Form in the About section
When a prospect visits your website, their first action is likely to click the “About Us” tab in your navigation bar.
It makes sense to say that this page is the best to convert that traffic into leads. It can be effective to add an opt-in form to your about us page to get leads instantly.
3. Make a separate section to showcase the features
It is always a good idea to optimize your home page for lead generation by displaying a feature tab on it. It will be helpful because when a prospect lands on your homepage, the first thing that they will see will be a feature box.
Highlighting features can encourage a prospect to make a purchase decision really quickly. When they scroll down, they can find homepage content such as more information about what it is that you do, your blogs, and so on.
4. Place an Exit-Intent Pop-Up to retain leads
These always work when it comes to retaining a visitor back on the website. You should have an exit-intent pop-up so that you could make one last attempt to get the potential customer’s email address.
More similar pop-up ideas would be welcome pop-ups, timed pop-ups, and event-triggered pop-ups to your lead-gen website. Also, you must A/B test them to make sure that they are effective.
5. Place An Alert Bar On The Website
Placing this creates a sense of urgency among prospects. It encourages the prospects to subscribe to your email list quickly, thus providing you with verified leads.
An alert bar or a smart bar should display your free offer so that it stays right in front of the prospects. You can use alert bars to showcase time-sensitive deals such as seasonal sales, events, etc.
6. Go For A Tool That Can Build Killer Lead Gen Website
The CloudFunnels tool is used to build highly-interactive business websites. CloudFunnels manages the custom design of your website.
CloudFunnels comes with sales-boosting features at a one-time price. This super useful tool will build efficient and amazing funnels for your business, build fantastic membership pages, and will help you in email marketing too.
If you are someone waiting for your business to grow online, you should invest wisely in a tool that offers multiple features for the growth of your dream project.
You must go through the following points as they’ll help make your decision of investing in CloudFunnels:
- Enables you to create multiple funnels on one domain:
CloudFunnels enables you to create multiple funnels on a single domain, unlike other funnel builders that make one funnel per domain.
- Saves your valuable money:
With CloudFunnels, you don’t have to pay for any external autoresponder. This software includes a full-blown autoresponder with a unique mail sequence feature and also a wide range of plug-ins that can help you build a solid website.
- You can do remarketing easily:
CloudFunnels makes it easy to implement pixels on the domain and verify them on Facebook, Google, and other applications for easy remarketing.
- Provides insightful analytics
This website builder gives you detailed sales analytics that provides you with a complete overview of your business.
- A/B testing
You can compare the performance of any two landing pages and easily find out the pages that are giving better leads with CloudFunnels.
Being a small business owner, you must follow all the above-mentioned tips and also invest in this affordable tool to build a killer website.
With its one-click installation, you can easily build a highly effective mobile responsive website. CloudFunnels is not only affordable but also feature-rich and so it is considered to be the perfect tool your business needs right now.
It’s time to show your business some love by upgrading CloudFunnels and saving hundreds of dollars while exploding your online marketing.
Let us know in the comments box below if you have any other tips for building a great lead-gen website. Thanks for reading!