Are you looking for ways to increase website engagement and convert that website traffic into sales?
Website engagement is one of the most important indicator that determines the success and ranking of your website. Every website is competing with its rival brands to increase its engagement level.
Your website traffic can be converted into sales only when you get meaningful traffic and getting that targeted traffic is not an easy work. It requires a lot of dedication & hard work. Once you start generating traffic, the next challenge for you will be to convert those traffic to sales.
However, engaging users is the first and the most crucial step in the conversion process. You must engage your audience properly before you ask them to take a particular action.
In this article, we have listed some of the best ways that can help you in increasing your website’s engagement and business sales easily.
Let’s explore a variety of techniques for driving traffic to your website which can help you build your brand and increase your sales as well as revenue.
What Is Website Engagement?
Website engagement is a process of analyzing how well your site users are likely to stay on your site and take any actions on your website such as buying products or adding any product to the wishlist.
Website engagement is measured as an average value in percentage and also includes other actions such as
- A visitor’s click on an ad
- A reader’s interaction with an online customer
- If a visitor gives a like and follows your business on social media
All the activities which can have a high influence on your branding and potential growth are interpreted as website engagement.
Why Is Website Engagement Important For Your Business?
In earlier times, business owners were just posting content without any concern about whether it is highly targeted to the end user or not. In current times, search engines’ algorithms just focus on quality content delivery to their viewers.
Visitors quickly leave any site if they do not find any useful content or the solution to their problem. The most important rule to improve user engagement is: to deliver quality content to the right people at the right time.
Below are some of the reasons why website engagement is important:
- Increases audience retention rate
- Increases ranking of your website on search engines
- Highly engaged users are a great source of positive feedback.
- Increases sales & revenue
- Increases brand visibility
10 Ways To Increase Website Engagement
Below, we have mentioned the top 10 ways that can help you increase website engagement and get better sales.
1. Create Great Content And Build Your Backlink Profile
Content marketing can do wonders for your business! People often misunderstand content to be as simple as writing blogs or creating a few videos. However, content marketing is an approach to growing your business platform.
When it comes to increasing website engagement, great quality content can attract unique visitors and also encourage return visitors. Your goal should be to create attractive content that matches your target audience’s interests.
You can use content marketing tools like Postifluence to optimize your website content. A good content marketing tool also helps in getting high-quality backlinks on the website.
2. Optimize Your Website For High Search Traffic
SEO optimization is a must for your website. You must ensure that people can find your website through search engines. Optimizing your web pages so they can rank on search engines is the first step.
SEO includes keywords and meta descriptions for technical features of your website like HTTPS implementation. You should fully optimize your website so that it gets better organic engagement.
3. Try Influencer Marketing
It is proven that customers are more likely to buy from businesses that have a great reputation and excellent word of mouth. Now, the question arises, how do you create great word of mouth marketing?
To do the same, you can consider influencer marketing. It is a budget-friendly option to drive organic traffic to your website. The influencers can try your product and review it on their page so that their followers can land on your website.
4. A/B Test Your Website
If you are an internet marketer, your goal should not only be to drive traffic to your website but also to make sure that your website is running without any bugs. The key here is to test your website again and again.
A/B testing helps you determine what version of a campaign performs the best. Split testing can give you insights about your audience so that you can create tailored content that can drive traffic and sales.
5. Test Your Website’s Headlines Too
The first thing a customer notices on your sales page is a headline.
You should split-test the way you display your headlines- including the surrounding image and text display of the headline. This can make significant changes to the conversion rates on your sales pages.
It should be eye-catching and convincing. If you have elements like emojis in the headline, that can distract the viewers from the words, you must remove them and focus just on the text.
6. Add A Lead Magnet To Your Website
A lead magnet is anything that you offer to a potential customer for free as a gift in exchange for their email address. A lead magnet can be an ebook, a video course, or a discount coupon.
Your lead magnet should provide an effective solution to a problem that the prospects are facing. You must understand that people are not going to give you their email addresses unless you offer them something valuable.
7. Add Awesome Visuals To Your Website
Your website should have really attractive visuals. You can use tools like Sellitpics to create hyper-personalized images for your landing page.
You can also use tools like Canva to visualize data and recreate charts for your business. When other websites will use your images, they’ll link back to your site, thus giving you more opportunities to rank and increase your website engagement.
8. Make Your Website Customer Experience-Centric
A bad customer usage experience can make your customers leave your website and also never suggest it to anyone. It is really important to build an easy-to-understand customer experience.
Use easy language on your website which is easily understandable and readable. Your customers should be able to seamlessly navigate between different product categories and different website pages.
9. Place Keywords Strategically
Keywords play the most important role in the SEO marketing strategy of any business. Placing a keyword in the right place is also very important as it decides whether your post will be clicked on by people or not. Your focus keywords must appear in the title tag and your page URL too.
Adding long-tail keywords to your website automatically increases the visibility of your website at the top of search engines. So, make sure you always add one or two long-tail keywords in your website content.
10. Leverage In-Person Events
If you have a physical store, you can tell people about your website. This will help drive sales outside of normal operating hours, in locations where you have no physical presence.
You can collect email ids at the point of purchase and include your website link in your e-receipts. You can also remind shoppers of your online store by plastering your website URL on in-store signage and other visual displays.
If you’re working to increase online engagement and grow your business, you need to start with the techniques your competitors haven’t even thought of yet. To do this, you’ll need to test creative ways and make sure to test them yourself.
You can try all the above-mentioned tips for increasing your website engagement and sales online and if it increases your conversions, you can keep it. If it doesn’t, you can move on to another way.
Let us know in the comments below which tactic you will use to increase your online sales.
Thanks for reading!